Name: A book apart designing for emotion pdf
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A number of examples are drawn on, including Twitter, Dribbble and Wufoo, and while not meant to be emulated, are there to help guide readers thinking about how they can convey brand personality in their interfaces in a way that resonates with their audience. This leads into the final chapter, Risk and Reward, which presents a series of examples that are there to help designers influence others into taking a calculated risk with emotional design.